Netflix is testing a major redesign of its TV app homepage, aiming to streamline the user experience and make content discovery easier.
The redesign replaces static tiles with dynamic boxes that expand when hovered over, showcasing trailers and key information about each title.
Some menu options, such as "Categories," "New & Popular," and "My List," have been removed, while a new addition, "My Netflix," provides personalized recommendations and quick access to recent titles.
The company sees this as an initial step towards improving the TV experience, especially as Netflix expands its content offerings, including live events like sports and wrestling.
Initial testing will involve a small group of subscribers using smart TVs and streaming devices, with potential for wider implementation if successful.
The redesign reflects Netflix's commitment to evolving its platform to better meet the changing needs and preferences of its members.
This move underscores Netflix's ongoing efforts to stay competitive in the streaming market and maintain its position as a leading provider of entertainment content.
A significant change involves placing trailers and key information directly within these expanded boxes, eliminating the need for users to scroll to the top of the page.